June 07, 2017

Paris or Pittsburg? 


I’m no scientist (although I have studied a lot of science).  And I’m no politician (although I have spent some time volunteering in local government).  So I am going to leave the big climate change issues to others.

What matters most immediately to our customers are Bottom Line and Benefits.

With HVLS Fans they get -

  • Cooling comfort more effectively and efficiently than other solutions.
  • Huge savings when used as Destratification Fans in heating seasons.
  • Even more savings when supplementing A/C and other HVAC and ventilation equipment.
  • Safety, IAQ, and other benefits from drying effects and elimination of birds and bugs.

All of which equals lower utility costs, greater productivity, happier employees, and, yes, substantial reduction in energy resource usage, carbon emissions and other environmentally damaging impacts.

They get to do well by doing good.

Regardless of what energy prices are for oil, gas, and electricity from coal, nuclear, solar, wind or other sources - and whether or not there a taxpayer or ratepayer funded subsidies or rebates - they still save big while making a smaller footprint.

From my non-scientific observations over the years I cannot say there has been a clear pattern of less or more snow cover and frozen skate ponds in winters in New England.  It does seem that the Nor’easters kick up more frequently and wash over the sea wall more often where we have been coming for many years.  And as a boat owner I think I have been losing more sleep in recent years worrying about the track of hurricanes.

One thing I do monitor and have noticed for sure is these Keds shoes and plastic rakes I picked up nearly 30 years ago that come from containers washed overboard do wash up on the beach more frequently than they did in years’ past.  (Why I keep them I cannot say - nor can my wife understand - except I guess as a symbol of the power of the ocean.)

Sure, greater industrialization around the world has many economic benefits but the related pollutants and emissions cannot be good for our small planet.

I bet, though, that one can correlate temp increases caused by CO2 emissions with the population growth trends over the last 50 - 100 years.  All of us humans do exhale a lot.  And perhaps too many of us like our big cars and big comfy houses.  Oh, and we need a lot of livestock to feed us.  Think lots of methane…

All I know is less can be more.  With or without subsidy, HVLS fans are a great way to make the world a better place. Get Comfort and Save Energy. Whether one is in Paris or in Pittsburg.


Peter Caruso | T 508-653-3500 | info@airmotionsciences.com | www.airmotionsciences.com

March 25, 2017

Municipal Madness


OK, I will admit it, like any good marketer, I am not ashamed to bundle messaging opportunities with the March Madness college basketball tournament currently taking place.

Only here I am talking about how HVLS fans are ideal for Municipalities – and Colleges and Universities.

If you think about it, they, and those entrusted to lead them, have many of the same objectives -

  • They provide critical services to many. 
  • They have recurring budget challenges with generally limited and/or fixed resources available.  While spending other peoples’ money wisely, their financial challenges only get more challenging as time goes on.
  • They want to be good stewards and set good examples for their constituents and stakeholders, especially students and residents.
  • They take a long term view, ensuring their charges will continue for decades and even centuries to come.

As part of all this, and consistent with all of the objectives noted above, Municipalities and Colleges are openly committed to sustainable energy efficient practices.

Enter HVLS fans.  Perhaps one of the most impactful energy saving tools they can adopt.  In so many places -



















  • Put them in the DPW garages, fire stations, and equipment maintenance buildings.
  • Put them in the gymnasiums.
  • Put them in the big halls and atriums.
  • Put them anywhere they use energy to heat or cool large spaces.

There are few other solutions as effective at achieving their energy use reduction goals.
The Madness is really in not investing in the future with HVLS fans.


Peter Caruso | T 508-653-3500 | info@airmotionsciences.com | www.airmotionsciences.com

January 20, 2017

HVLS Fan Applications - What to wear depends on where…


As I get out visiting customer sites, my wardrobe selection can be quite varied.

A suit and tie is generally in order if it is a visit to the headquarters of a large big box retailer or multi-site manufacturer.

Khakis and a sweater with a collared shirt is generally the attire for a visit to a clean distribution center or gymnasium.

Jeans and a company logo polo work best when it is a visit to an auto repair or municipal maintenance facility.

For sure it is jeans and rubber boots when visiting a dairy barn.  I can tell you from experience the farmer knows you are just city slicker if you show up in dress shoes and pants.  And boy does the dairy barn “atmosphere” linger on the drive home!

One of the benefits of the HVLS fan business is I get to learn about a whole bunch of different industries.  In the process of educating a customer about the features and benefits of our fans I get an education on their business.

The point is anywhere there is a large space with people or livestock that need cooling in summer or heat in the winter, HVLS fans will make sense.


Here is a broad overview of the many different types of applications that can realize improved comfort, energy savings, and other benefits from installing these big fans -

  1. Warehousing and Distribution - includes locations where goods are stored and/or moved around, delivered and shipped, including the DC/wholesale part of retail, apparel companies and other entities regardless of their sic code (key benefits are comfort, energy and cost savings, increased productivity, and reduced product spoilage). 
  2. Manufacturing/Assembly - includes factory locations where products are made by people regardless of industry sic code (e.g. ranging from boat manufacturers to high tech factories)  (key benefits are comfort, energy and cost savings, increased productivity, and ventilation). 
  3. Agricultural - dairy, farm, feed, and other food related production or processing situations (key fan benefits are being - human and animal - comfort, energy and cost savings, productivity increases, ventilation, and reduced spoilage from humidity and pests). 
  4. Automotive and Consumer - includes auto dealers, repair, and service as well as sports complexes, retail stores, churches, and other locations where the general public may experience the benefits of HVLS fan capabilities (key benefits are comfort, energy and cost savings, and increased sales and productivity). 
  5. Military and Major Airline Hangars, Terminals, and Aviation Repair Centers - many government, quasi-government, and commercial carriers opportunities (key benefits are comfort, energy and cost savings, ventilation, safety, and productivity). 
  6. Municipal - includes DPW facilities, gymnasiums, and public transportation terminals (key benefits are comfort, energy and cost savings, ventilation, safety, and productivity). 

The above is not meant to be a complete list but does show that HVLS fans make sense across so many different industries, limited only by one’s imagination.

The only problem I have is the need for an extensive wardrobe!


Peter Caruso | T 508-653-3500 | info@airmotionsciences.com | www.airmotionsciences.com

January 09, 2017

This Winter Save Energy by up to 50% with HVLS Fans

[ Heat Destratification: the Hidden Saver ]



What really is Heat Destratification?  You don’t see it, you don’t feel it, you don’t hear it.

But done right it really makes a difference.

In your heating bill.

In your comfort.

In your carbon footprint.

I would argue that HVLS fans are the best way to get just the right amount of air moving and mixing to get uniform temperature in large and tall spaces.  They can move the masses of air with just enough force that you don’t feel a breeze, but it is mixed thoroughly.  At all levels and in all the nooks and crannies of the space.

Suh that if you want 65 degrees at the floor level, you also get 65 degrees essentially everywhere else. As opposed to what is far too often the case 65 degrees at the floor, but 85 degrees or more at the ceiling.


Think about that.

Without heat destratification, the heaters are running far too often just to keep the floor level at a desired set point.  But up (and often out) goes the heat nobody is getting to enjoy (and for those working at higher levels they can be working up a needless and uncomfortable sweat).

So the big fans get the air mixed.  The heaters run less often - hence the silence - and the savings.  Usually big savings.

Take the 65/85 temperature difference scenario above.  With heat destratification eliminating the 20 degree difference, that is effectively a 10 degree average effective temperature change in the heated space.  As a typical rule of thumb, one can expect a 3% to 5% reduction/saving in fuel energy usage for every degree change.  By my math that can be a 30% - and yes - even up to 50% savings – even more with greater temperature differences!

It’s the lower utility bills where you can see heat destratification working!


Peter Caruso | T 508-653-3500 | info@airmotionsciences.com | www.airmotionsciences.com